Posts Tagged ‘adsense’

Adsense for Feeds

January 31, 2009

As many of you know, since becoming a part of Google in June of 2007, the FeedBurner team has been hard at work transforming FeedBurner into a service that uses the same underlying architecture as many other Google applications, running in the same high-volume datacenters. As a team, we chose this path for one reason: our highest priority is making sure your feed is served as fast as possible after you update your content, and is as close as technically possible to being available 100% of the time.

As many of you also know, a month ago we opened up ability for all AdSense publishers to move to this new platform, and just a few days ago made this move available to all FeedBurner publishers. What many of you do not know is that we have been carefully moving publishers for about six months now, looking hard at traffic patterns, debugging issues with these account transfers with publishers and their hosting and service providers, and working with many of our partners (including many other teams at Google) who run feed aggregation platforms to ensure feeds from this new platform are polled and distributed as fast and reliably as possible. (One example: we moved over 100 external Google blogs and their respective FeedBurner feeds over to the new platform as soon as we could; charity (and bug-fixing) begins at home!)

We are very aware of our responsibility to the RSS ecosystem. We are aware we host and provide service to not only some of the largest publishers, but also the feed for your site, the feeds that you rely on for mission-critical news and information, and even some feeds government provides to distribute information on a timely basis to their citizens. We know that many of you run businesses that critically depend on your feed being delivered quickly and reliably, and thus have been working with many of you to ensure that these feeds are delivered in tandem with a monetization solution that allows you to continue business as we go through this transition. FeedBurner has the privilege of serving millions of feeds globally that represent an incredibly wide spectrum of content.

It is this scale however, that makes our transition to Google’s platform technically complex, and as we have started to open up account transfers to all users, it has also amplified the permutations of publisher web server configs, service providers, feed readers, search engines, and so on, and so on. We want to ensure that the time we spend tackling this technical complexity is not mistaken for lack of urgency, concern, or priority.

Just as an example, we are aware and have been working on a known issue of returning a “502 Error” or “503 Error” when checking for updates after certain feeds are migrated. This is a very general error message, representing a number of underlying issues, but in many cases it is a service provider throttling or disallowing traffic from Google. Although we came across many of these issues during our testing phase, in reality we knew a lot of these challenges would not fully surface until we released at scale, which we now have and are dealing with as high priority issues within Google.

To help communicate these issues and resolutions much more effectively, we have created a new blog and feed that you can subscribe to during this transition period. We plan to keep these around as long as necessary. We may also add features to the site that allow you to report your own feed issue details.

The extended team — including both original team members of FeedBurner, newer team members that joined us since we’ve been at Google, and the rest of Google — is excited about our future on this new integrated-with-Google platform that all publishers will be on at the conclusion of this account transfer process. We are excited because we see the potential for scale and innovation on this platform that will make for a true next generation feed management solution. Most of all, however, we are excited about getting publishers excited for these possibilities as we reveal what we have in store.

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WordPress Plugins for Google Adsense

January 31, 2009

Google Adsense is the most popular online contextual advertising program and the easiest way to monetize your blog. Many people don’t know where to start.  Luckily there are lots of plugins that can help you integrate Adsense into WordPress. thus, helps you simplify the process, provide flexibility and as well as exponentially increase Adsense earnings.

Here are some of the useful Google AdSense plugins for WordPress 2.5 and above.

Ad Integration – While it is more a tool to add advertisements you like to your posts, the clearest choice is Google AdSense. This will allow you to change ads on your site without having to constantly edit your templates.

AdSense Manager – Allows you to manage the codes of many different online advertising networks with a focus on Google’s AdSense.

Adsense Deluxe – offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Easily switch all AdSense ads to a new color scheme across the entire site.

AdSense Revenue Sharing – If you run a multi-author blog, this is the perfect solution for revenue sharing.  It will let you easily create multiple authors and allow each of them to have their own AdSense set up so they can earn the revenue from their posts.

All in One Adsense and YPN – Allows you to insert AdSense and Yahoo Publisher Network ads in all of your posts, opt to skip some, randomize where they are inserted to lower ad blindness, and many more options.

Shylock Adsense WordPress plugin – allows you to insert Adsense ads on your blog without modifying the template. Set it up to show different Adsense ads for articles older then ‘n’ days. E.g. insert a 468×60 ad at the bottom of a new article for regular readers, and replace with higher paying 336×280 ad after 7 days for the search engine visitors.

Googmonify – Allows you to set it up so you can add AdSense to all of your posts by just using simple tags to insert the ad units as you like.

Ozh’ Who Sees Ads – Allows you to set several options for when an add gets displayed.  Some of the most interesting ones are if the reader comes from a search engine, was published between certain dates, is older than X number of days and more.

Random / Rotating Ads – By using text files and widgets, you’re able to add rotating ads to the same spot on your blog.  You can even alternate between Google AdSense, affiliate links and more.

Smart Ads – Gives you numerous options for auto inserting AdSense into your site, such as setting a minimum word count, categories to exclude and more.

AdSense Widget for WordPress Sidebar – Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.

Adsense Earnings WordPress Plugin – displays your adsense earning details within wordpress admin panel.

Author Advertising Plugin – This plugin allows blog admins to create a revenue sharing program utilising one of the many advertising programs out there i.e Yahoo, Google Adsense, Amazon, Allposters etc. It can also be used as a banner manager, author photo/website widgets.. actually it has about a zillion uses. Give it a try and lemme know if you use it for anything really groovy.

Google Ad Wrap – wraps posts and comments inside Section Targeting tags for better targeted ads.